Social media presence will make your prospects better acquainted with your brand when they see your presence on multiple social networks. submissions on your website so you’re on top of responding to leads at all times. One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand. You email them, maybe call them (if they provided a phone number), and still no word back. After all, if you don’t give your prospects a REASON (like a good deal) to come into YOUR store, why would they? This point can’t be overstated; that’s why it’s second on this list. So there you have it! Which one are you going to spend thousands of dollars with for the ring for the love of your life? You don’t have to PAY to generate them as new fresh leads. Even if you’re not an online retailer, getting in front of buyers with engaging and shareable social media will give your small business the best chance of capitalising on seasonal spending. See how the first organic listing for a jeweler (in the above search example) comes AFTER those Google Maps results. Make a list of keywords (like I mentioned in #14) that your prospects may use when googling for a jewelry store (just like yours), and include those keywords in both your blog and website pages. For even more jewelry store marketing ideas, check out these postcards that work! If you’d like to run a Christmas social media campaign for your business, but you’re not sure where to start, these seven social media marketing ideas might spark some inspiration. To help you evolve, here are three easy tweaks you can make to capitalize on industry trends. A vital promotional item you should ALWAYS have on hand. Traffic means engagement on your posts and videos. Want 20% OFF your next gold necklace? This is perfect if you’re small and selling to consumers (B2C) because a Facebook page can work as effective as a … But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes. Thank you so much.https://www.wishfresh.com/. Facebook, Instagram, and Pinterest are the best channels for sharing beautiful imagery … Don’t assume your customers know you’re wanting to grow your business with new customers. I actually benefit from the blog, thanks for sharing. Here’s how to get in contact with a magazine: Just ONE great featurette about your business and jewelry products can bring in lots of new customers for your jewelry store! Make sure you are set up to receive real time alerts for prospect emails as well as contact form (and lead fill-in form — #10!) Send gentle email reminders that you’d appreciate a review! Get creative and create a special offer you can use to drive in new prospects (and customers) to buy from you. See more ideas about jewellery marketing, things to sell, craft business. You may also plan to join a new social media platform or improve your skills on one that’s been working well for you. 96% of those visitors are not yet ready to become customers, according to Kissmetrics. . Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. Let the merriment begin-1. Here are a couple places to get unique business cards you can customize with your logo: And when you give out your business cards to anyone you meet —. What helpful content can you write about that will prove you’re a credible jeweler? 1. With Google pay-per-click (PPC) advertising, your jewelry ads appear above the organic listings AND Google maps results when people search for your services. Glad you found it helpful! Four Grainer shows you how to provide a user friendly environment in which you and your clients can interact, exchange ideas, build trust and develop greater brand loyalty. Using jewelry ads that work — aka: POSTCARDS! People love authentic stories that tug at their heartstrings. So the idea is both CONSISTENCY of marketing and done well in advance (NOT last minute). 3 reasons jewelry stores should use content marketing. Generated $8,000 in revenue from a $905 postcard campaign! Have a unique shop or specific type of jewelry you sell? Sitemap, Content Director @ David Perry & Associates. The jewelry industry is dynamic and fast growing. If you post images on your Facebook business page (#7), upwards of 64% of potential prospects may contact your business directly with Facebook Messenger. Because your jewelry store marketing factually tells your customers how much you care to get their business! simply a undoubtly perfect. Photos that clearly SHOW the quality and beauty of your jewelry will make your jewelry store marketing much more effective because prospects will instantly be able to SEE that you have something worth buying. Market with your customer stories instead of relying on your store’s family legacy. Unfortunately, only 75% of those people will scroll past the first page of results, according to HubSpot. Plus, people are more likely to click on a business’s website when its Google reviews are positive, meaning those golden star ratings you see! The one that LOOKS professional and legit. And generated several THOUSANDS in revenue. It helps you look like a professional trustworthy business, eBay, Amazon, and Etsy (if those make sense for your store). You can create a giveaway of a jewelry piece you have for those who give you referrals, such as: Refer a friend, and enter your name to WIN this $900 pair of ruby earrings! Your name and email are required to post. Very Useful Information. Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #15)! And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes. If there’s a BIG event coming up (like a golf tournament) you can see what it would take to become a sponsor of the event — getting your jewelry store marketing seen by lots of people who will think you’re generous and a responsible pillar in your community! Remember to include lots of images in your newsletters! Aug 31, 2020 - Explore Think Orange's board "Jewelry - Marketing", followed by 4801 people on Pinterest. The jewelers you see above have websites that are built to be found by Google, and that’s SEO in action! Imagine you’re wanting to purchase an engagement ring for your fiancé. With prospects doing a lot of their purchase research online, when you have a prospect on the phone, you want — and need — to be on your A game. Following are the various ideas that you can use when it comes to social media marketing: 1) Do Local Search Marketing to find Right Audiences Reaching the right customers at the right time is one of those social media marketing ideas that every business uses. Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you. To get the most leads (and sales) from your jewelry marketing strategies, you need to capture the identity of those interested prospects so you can follow up with them, to keep your business top of mind so when they want a special gift — or need your jewelry repair services — you’re the one they call! Thanks for your comment. Hi, Joy GendusaThank you so much for sharing this ideas.You are providing very useful information.It’s help me to grow my business.Keep Sharing…. Thanks for reading. Make sure your business’s contact information is correct on these websites too: Plus, Google Maps results show up even BEFORE organic results…. Factually, it’s a MAJOR part of your overall jewelry marketing strategy. What other businesses have customers who may want to buy from you? This field is new for me and your article have given me sound grooming. Maybe you’re having a storewide sale, or maybe Valentine’s Day is coming up, either way including a special offer isn’t optional for your jewelry store marketing to work —. The most clicks isn’t necessarily the best result. FREE report: 128 PROVEN special offers to steal for your next jewelry marketing campaign. Call or text to reach a Marketing Consultant: View The Better Business Bureau website (open in new window), View WebMaster Award Program website (open in new window), View Creativity International Awards website (open in new window), View Association of Marketing and Communication Professionals website (open in new window), View Inc 500 Award Winner website (open in new window), View American Business Awards website (open in new window), View The Tampa Bay Business Journal Fast 50 Award website (open in new window), View World Wide Web Awards website (open in new window), View Women's Business Enterprise National Council Certification website (open in new window), View Tampa Bay Top Workplaces website (open in new window), The Jewelry Marketing Guide: 26 Marketing Ideas to Increase New Customers AND Sales Year-Round, they ended up generating $22,000 in sales, 381% return on investment and changes your bottom line. Love it. Your social media content becomes the voice of your brand. 3. Do NOT follow this link or you will be banned from the site! ), Millions of online impressions (eyes on YOUR ads), Invest in high-resolution photos or your products (#2), Find your focus and stick to a niche (i.e. Pixlee™ © 2012 - You’re looking for commonalities so you can contact a mailing list vendor — like Postcardmania — and rent a mailing list of people who are JUST like the ones who’ve already spent money with you. You want to make sure those clicks are converting into leads! As customers begin to post photos with your hashtag, pay close attention and make an effort to “like” and “comment” on all submissions. Now that you have a basic understand of how content marketing works, let’s talk about why you, as a jeweler, might want to use this strategy as part of your overall marketing plan.These three reasons will hopefully convince you to give content marketing a try sometime soon! Also called an “email drip campaign,” it works in jewelry marketing by sending out emails on a predetermined schedule to prospects in a list that you create. It’s easy to be present on many social media channels, for example, Instagram or Pinterest. The only way to find your brand advocates is to be active on the platforms that they are using. Jewelers can generate big profits from each jewelry show by using marketing postcards to draw the right crowd. Are they in a certain age range? 95% of your prospects will visit your website BEFORE making any decision to buy from you (or not). The pros of social media marketing for fashion brands is that fashion is a highly visual industry. So handle the review well, and they could turn into a happy customer! Direct mail postcards can deliver business growth for your small business when all other marketing tools fail. Social media marketing requires both strategy and creativity. This coordination of mailing direct mail plus simultaneously showing matching Facebook ads gives your prospects the perception that your jewelry marketing is almost everywhere. Furthermore, consumers are purchasing year-round and often for themselves instead of others. Leave a review!”, FREE report: How to get more positive Google reviews to promote your business. That’s why we put together the best 26 jewelry marketing strategies here for you — have at it! If you’re mailing your postcards to all the homeowners in Des Moine, IA, you can then target those same exact people on Facebook in Des Moine, too — at the SAME time. Get LOTS of 4- and 5-star reviews of your jeweler store online! And an aesthetic logo doesn’t only communicate that your jewelry store is credible…, You can use that logo on your business cards —. Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show other consumers that you care enough to communicate and try to help. All Products Manufactured in our USA Printing Plant • Over 260 Hard-Working Employees • 69,800 Square Foot Facility in Clearwater, Florida. Customers today require FAST response and communication, otherwise you risk them finding another jeweler (your competitor). ), Any specials you have running (like anniversary sales). really awesome. When you keep communication open with your customers, it’s hard for them to forget you —. Why not put a pop-up or lead capture form on that “About Us” page to capture more of the leads who read all about you and turn them into tangible leads you can actually contact and invite in to your store! ), How relevant Google thinks your website is to your targeted keyword, “Dwell time” on your website (how long visitors stay there once they click on your ad), Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form (#10)). You’re welcome! Add call extensions to your ads (either your phone number or a “click to call” button for mobile ads), and the people who are ready to call can do so without you being charged for the click! Here are some tips on what to post on social media: Make sure your phone number, store address, and website are all listed on your Facebook business page so it’s easy for prospects to contact you! You can offer a referral discount to businesses you partner with as well, such as, 15% off anything in your store if they refer you $500 worth of business. Marketing for Jewelers by using social media channels like Instagram & Facebook can have 33% more conversion rate. Understand the mechanics of Facebook marketing, both paid and unpaid and how to build their jewelry business using Facebook. Pay attention to where your engaged followers are located to ensure that you post at … So you need to make sure you have this data entered correctly, specifically: You’ll also manage and respond to any Google reviews from your Google My Business account — more on why reviews are important in #15. What’s not so great is that it’s complicated, and you can easily waste money on unqualified clicks (when people click on your ad so you have to pay, but they’re not qualified leads who are likely to turn into customers). Highlight customer stories to strengthen your brand story. So if your prospects enter “[Your City] Jewelers” (aka Cleveland Jewelers) into Google, your website will rank higher in Google to the degree that your website pages have the keywords “Cleveland Jewelers” in them (as well as other factors that are more complicated that we won’t get into detail on here). So, create your social media accounts to get your business known on diverse social media. Consider devoting an entire space on your website to share these stories of engagements, anniversaries, graduations, and other occasions. document.write(new Date().getFullYear()) Thank you for reading! When a prospect googles for a jeweler like you, Google will more likely suggest your website to that prospect if keywords present on your website mirror what your prospect entered into Google. Your online jewellery marketing plan could include things like setting up a simple website or improving an existing one, or signing up to sell through a community like Etsy. Social media has become an indispensable part of any marketing strategy. Just reward your current customers who give you referrals…. When you’re ready to promote your jewelry business, give us a call at 800-628-1804 for a free consultation! FREE report: Easily automate your email marketing to close up to 80% MORE sales. Let’s say you mail out 10,000 jewelry marketing postcards, and you check your Google Analytics account and notice 6,000 people visited your website with 1,000 people landing and spending 1-3 minutes on your “About Us” page. Simply copy / paste these hashtags and get more likes and sales! For marketing jewelry online, you can run ads (more on those options later) at the same time you mail your postcards to get your marketing seen in multiple places which means: Your prospects see your jewelry marketing over and over again and remember YOU when they go shopping. The number one question people ask when it comes to social media marketing. 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